IPTC worked with Adobe to come up with a more robust specification that added more fields and also standardized the way information was written to a file using XML. When a keyword search is accessed on your PhotoShelter website, these are the searchable IPTC fields: More importantly, if you change the metadata in the file in PhotoShelter, we will re-embed that information into files when you allow others to download them. PhotoShelter fully supports the IPTC Core specification (see below), which means annotations you create in programs like Photoshop will automatically be read and extracted upon upload. As such, they have developed a very complete way to annotate an image with metadata.

One of their main goals is providing standards to facilitate information interchange between organizations. IPTC (International Press Telecommunications Council) is a consortium of the world's major news organizations. P hotoShelter allows you to edit both the descriptive and administrative metadata for your images, both individually and in batch. Throughout PhotoShelter, you'll see a gr een SEO symbol placed next to metadata fields that are relevant to SEO. Metadata also factors significantly into SEO (Search Engine Optimization), as fields such as image captions, headlines, and keywords all help describe the contents of your image to search engines. Particularly for images on the web, m etadata provides an essential role in describing, tracking, and identifying the image. Image metadata is the set of data that lives within an image file that describes the image's attributes - everything from the photo's size to its resolution to its copyright information and beyond.

Mac image metadata editor